Smartly.io

What is Smartly.io?

Smartly.io is an enterprise AI platform for social media advertising automation. The platform is used by large brands and agencies to automate the creation, testing, optimization and distribution of paid ads on Meta, TikTok, Snapchat, Pinterest and other platforms. Smartly.io manages billions of euros in advertising spend for clients such as L'Oréal, IKEA, Booking.com and eBay.

How does Smartly.io work?

Smartly.io connects product catalogs, creative assets, audience segments and budgets in one automated system. The AI automatically generates hundreds of ad variations by combining product images, texts, calls-to-action and audiences — and optimizes budget allocation in real time based on performance.

The Creative Intelligence module analyzes which creative elements — colors, image types, headlines, calls-to-action — produce the best results per audience and platform. This enables advertisers to refine their creative strategy based on data, not feeling.

Core features

• Automatic ad generation — hundreds of variations from a product catalog
• Creative Intelligence — analysis of creative performance
• Budget automation — real-time budget allocation based on performance
• Multi-platform — Meta, TikTok, Snapchat, Pinterest and more
• Dynamic ads — personalized ads per user

Advantages

• Dramatic time savings for large advertising campaigns
• Data-driven creative optimization
• Enterprise scale with proven ROI

Disadvantages

• Enterprise pricing; not available for small advertisers
• Requires significant implementation time

Who is it for?

Smartly.io is for large retailers, e-commerce platforms, brand advertisers and marketing agencies that manage and want to automate large volumes of paid social media ads.